Timberlake's New Joint... Changes at Patek Philippe... Artsy Folks...

Justin Timberlake and Trace Ayala’s line William Rast will unveil its first retail location at the Westfield Century City shopping center.

ARTSY FOLKS: Calvin Klein Collection is taking its affinity for the arts a step further next month when it partners with the Solomon R. Guggenheim Museum to present a newly created art awards ceremony conceived by artist Rob Pruitt. The Rob Pruitt Presents: The First Annual Art Awards will take place at the museum on Oct. 29 in association with White Columns. The awards will celebrate contemporary artists in a Hollywood-style ceremony, with The Delusional Downtown Divas as the night’s masters of ceremonies; Glenn O’Brien as its official announcer and presenters such as James Franco, Nate Lowman, Mary-Kate Olsen, Cecily Brown, John Currin and Rachel Feinstein. Matthew Friedberger of The Fiery Furnaces will perform that night.

Joan Jonas and Kasper König will receive Lifetime Achievement Awards, and other awards include Artist of the Year, Curator of the Year, Writer of the Year and several nods for shows of the year, as well as the Calvin Klein Collection New Artist of the Year. The event will benefit the Guggenheim, White Columns and Studio in a School organizations.

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