J.C. Penney Fetes I [Heart] Ronson... Giorgio Armani's Choice Words...

The Spare Room at the Hollywood Roosevelt Hotel was transformed for J.C. Penney’s bash celebrating the launch of a Web site for the I [Heart] Ronson line.

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Charlotte and Samantha Ronson

Photo By Chris Weeks/WireImage

THEY ALL HEART RONSON: The Spare Room at the Hollywood Roosevelt Hotel was transformed into a hipster rec room for J.C. Penney’s bash celebrating the launch of a dedicated Web site for the I [Heart] Ronson line on Tuesday. As pizza slices and grilled ham and cheese sandwiches were passed around tables dotted with lollipops and playing cards, designer Charlotte Ronson’s twin sister, Samantha, knocked down a few pins in the Art Deco-inspired bowling alley before returning to the DJ booth. Nicole Richie, Jordana Brewster, Nicky and Paris Hilton, Monet Mazur, Jessica Paster, Danny Masterson and other guests were hug-happy as they reunited with one another. When she’s not collaborating with big sister Jessica on a tween line, Ashlee Simpson said she was writing songs for her new album, slated to be released next year.

Charlotte Ronson said launching the site was part of a slow, steady process following the introduction of the young contemporary line two years ago. New categories are gradually emerging, such as denim for fall. Ronson was curious to see what would transpire with Ron Johnson, Apple Inc.’s senior vice president of retail, who is set to become Penney’s chief executive officer in November. She started with a wish list for Johnson. “Hmmm, I want…” she said, before squealing in girlish giggles, “No!”

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