Women’s Wear Daily
04.17.2014
fashion-scoops
fashion-scoops

Versace to Launch Capsule Eyewear Collection

The ad campaign for the line, called Etoile de la Mer, features Gisele Bündchen.

fashion-scoops/news
Versace Gisele Bündchen

A Versace ad featuring Gisele Bündchen.

Photo By Courtesy Photo

THE VIEW FROM VERSACE: Versace will mark the launch of a new capsule eyewear collection for spring, called Etoile de la Mer, with a dinner in Paris on Jan. 23, the night of the brand’s first couture show since 2004.

Donatella Versace and Vogue Paris editor in chief Emmanuelle Alt will host a dinner at Lasserre with guests including Abbie Cornish, Ludivine Sagnier, Daphne Guinness and Riccardo Tisci.

For the first time, the name of a specific product, the Etoile de la Mer, will appear on Versace’s ad campaign images, featuring Gisele Bündchen photographed by Mert Alas and Marcus Piggott in California.

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