Women’s Wear Daily
04.19.2014
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fashion-scoops

My-Wardrobe.com Introducing the London Lab

The e-commerce site will offer a hub during the fall season and beyond for collections by homegrown designers.

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THE BRITISH ARE COMING: U.K.-based My-Wardrobe.com today is introducing the London Lab, a collective of British designers. The e-commerce site will offer a hub during the fall season and beyond for collections by homegrown designers. Brands featured in the London Lab include JW Anderson, Meadham Kirchkoff, Marios Schwab, Mother of Pearl, Heroine de Paula, Huishan Zhang, Lucas Nascimento, Ostwald Helgason, Palmer//Harding, Peridot London, Antipodium and Studio Nicholson, among others.

“London is again thriving and moving forward,” said My-Wardrobe.com fashion director Carmen Borgonovo. “It’s an exciting time to be a British designer, whose common characteristics include having a clear vision and not being afraid to push limits.” Prices for designs offered on My-Wardrobe range from 70 pounds, or $108.69 at current exchange, to $1,490 pounds, or $2,313.52.

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