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Jacobs and Duffy make an appearance, too. The designer’s portrait is a take from the 2006 skin cancer awareness campaign. “He looks so different now — I love his change — but that photo represents his old life,” explains Smith. “That’s what I’d like to remember.” Meanwhile Duffy’s head shot is more spontaneous; he and Smith were staying at a hotel on business in San Francisco when Duffy came out of the shower, in his bathrobe, one morning. “I forced him to stand in front of the window and let the room fade to black and photographed him,” Smith remembers. Rather than open (or close) the book with the company founders, Smith placed their images randomly into the mix. “This isn’t a book about Marc Jacobs even though it is,” the photographer emphasizes, adding that the subjects didn’t even have to dress up in company gear. To wit, Daniel Duboy, from Milan, wore an actual bullfighter’s costume. “This is a celebration of the kind of people who work at Marc Jacobs and create this unique and diverse family,” Smith explains. “It’s not about Marc’s clothes. There’s a whole book out already like that. It’s called a look book.”