The Lundgrens Participate in New York City Triathlon

The retailer fielded several individuals as well as relay teams to participate in the event to raise funds for Ronald McDonald House.

Terry Lundgren Tina Lundgren Macys Bloomingdales Ronald McDonald House

CAUSE AND EFFECT: Over 65 Macy’s and Bloomingdale’s employees toed the line at Sunday’s New York City Triathlon to raise funds for Ronald McDonald House, the preferred charity of Macy’s chief executive officer Terry Lundgren and his wife Tina, a co-captain of the event.. The retailer fielded several individuals as well as relay teams to participate in the event, which consists of just under a mile swim in the Hudson River, a 24.8-mile bike on the West Side Highway and a 6.2-mile run through Central Park. Tina Lundgren completed the race alone while her husband took on the run portion as part of a relay.

“At work, we always talk about cause marketing,” Tina Lundgren said at a brunch at The Boathouse following the race. “But this is cause exercising. It’s really exciting because everyone from the ceo to interns can participate.”

Terry Lundgren challenged each member of the Macy’s/Bloomingdale’s team to bring in one more person next year to participate in the race so even more money can be raised for the charity.

This year’s grand total hit $175,000.


load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false