HEADING EAST: American designer Jason Wu, who was born and raised in Taiwan, is finding there’s no place like home. Wu flew to Hong Kong to launch his collection exclusively in Lane Crawford with a private trunk show in the store’s Platinum Lounge. Executives said the event is oversubscribed, with many women clamoring to purchase complete Wu looks for a private dinner to be held tonight. “Asia is extremely important, but in the past it was always head-to-toe big brands. Now they enjoy mixing brands, mixing casual pieces with luxury pieces,” Wu told WWD before the event, which gives shoppers the chance to preorder the spring-summer 2010 collection. Wu will head to Beijing next to launch his line in Lane Crawford’s flagship there; it will be his first time in China’s capital and he’s excited to go. “I’m going to the Forbidden City — I will just be a tourist for a day,” he said, acknowledging that his meteoric rise has a lot to do with Michelle Obama’s patronage. “She brought the brand to everyone around the world who has a TV,” he said. Still, he intends to roll out slowly. “We’re only three years old. You can only launch a brand once, you have to do it right,” said Wu.
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