Simpson Sisters Team Up With Baby Buggy

Jessica and Ashlee Simpson, who codesign Jessica Simpson Girls, have introduced a T-shirt that will raise funds for the nonprofit.

Baby Buggy Jessica Simpson

The winning T-shirt designed by Natalie Baca.

Photo By Courtesy Photo

TEE FOR CHARITY: Jessica and Ashlee Simpson, who codesign Jessica Simpson Girls, have teamed up with the charity Baby Buggy to introduce a special T-shirt. The sisters launched a design competition, and the winning design, a colorful heart motif by mosaic artist and mixed-media painter Natalie Baca, was selected by the Simpson sisters and Baby Buggy founder Jessica Seinfeld. One hundred percent of the proceeds of this style will be donated directly to the nonprofit, which provides needy families with baby and children’s gear, clothing and educational services up to age 12.

Baca, who lives in El Paso, said she found out about the T-shirt contest through Jessica Simpson’s Twitter account. “I am a huge fan and follow her on Twitter.…I subsequently asked myself, ‘What would my little girl like on a T-shirt?’ After much thought, I submitted one of my mixed-media paintings that I had made a couple of years ago,” said Baca.

The T-shirt is available in children’s sizes S-XL and will retail for $20 exclusively at Macy’s beginning this month.

RELATED STORY: Jessica and Ashlee Simpson Fete New Girls' Line >>

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false