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TOKYO TED: While scores of shoppers waited outside for hours to get into the new Dover Street Market and Uniqlo stores in Ginza a couple weeks ago, another store was also opening across town, albeit to somewhat less fanfare. London-based designer Ted Baker opened his first Japan store in Tokyo’s Omotesando on March 16, bringing the Japanese his signature quirky British style.
The concept of the store design is “analog meets digital,” bringing together elements of today’s high-tech communications technologies with 1950s-era telephones, radios and typewriters. The shop, approximately 5,750 square feet spread over two floors, is decorated with elements such as custom-made textured wallpaper, bronze and silk panels, oak and limestone floors, and brown glass pendant lights. There is also a typical London black cab where customers can get their photos taken, and from the back seat they can watch a video of images showing what the city was like in the 1950s. By the staircase heading to the basement floor is a switchboard, and by plugging in a number of cables customers can hear various messages from the designer himself. The store stocks products from Ted Baker’s men’s, women’s and accessories collections.