Women’s Wear Daily
04.20.2014
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Target will unfurl Ed Ruscha and Julian Schnabel towels this summer.

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Raymond Pettibons towel

Raymond Pettibon's towel.

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TARGETING TOWELS: If you think art is everywhere, wait until the summer when the fashion-conscious art crowd unfurls its Target limited edition art beach towels on the sands of Sag Harbor and Fire Island. The four towels feature works by major contemporary artists and are available at target.com and worksonwhatever.com. WOW (Works on Whatever) is organized by the Art Production Fund, whose mission is to reach new audiences in nontraditional places — like on the sand — and ignite a passion for art. The towels cost $50 a piece. There’s Ed Ruscha’s “The Study of Friction and Wear on Mating Surfaces,” a legend in white painted on a purple and blue background; Karen Kilimnik’s watery scene populated by star fish and sea horses, and Julian Schnabel’s painted over map of Martinique. Raymond Pettibon contributed the painting of a surfer caught in a giant blue-green wave. The works on terry cloth made an appearance during Art Basel Miami from Dec. 4 through 7 at the Standard and the Raleigh hotels, where they were sold to guests and spread across chaise lounges by the pools.

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