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Justin Timberlake's William Rast line will launch exclusive collections at most Target stores in December.

William Rast RTW Fall 2010

William Rast RTW Fall 2010

Photo By Thomas Iannaccone

TARGET WRANGLES WILLIAM RAST: Justin Timberlake’s William Rast line will launch exclusive men’s and women’s collections at most Target stores and on Dec. 19. The collections will be available through Jan. 22. William Rast was introduced by Timberlake and his childhood friend Trace Ayala in 2005. “Our guests have varied tastes and this collection provides the perfect mix of rocker attitude and laid-back appeal for men and women everywhere at affordable prices,” said Target spokeswoman Katie Heinze. Prices for the Target collection were not available, but William Rast jeans cost $165 to $229; leather jackets, $395 to $595, and fashion tops, $95 to $165. “The collection for Target was inspired by the essence of the William Rast brand — the iconography of biker culture and American denim heritage,” said William Rast chief executive officer Colin Dyne.

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