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Odin to Launch Todd Snyder Pop-Up Shop

The Todd Snyder Tailor Shop at Odin will focus on the designer’s suits and furnishings, which are produced through a collaboration with Southwick.

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TAILOR, TAILOR: It’s been a big week for the boys from Odin. A day after Target revealed that Eddy Chai and Paul Birardi, owners of the directional retailer, have been chosen as the men’s wear designers for the second installment of The Shops at Target program, they revealed they will open a Todd Snyder pop-up shop at their Lafayette Street store next week. The Todd Snyder Tailor Shop at Odin will focus on Snyder’s suits and furnishings, which are produced through a collaboration with Southwick, the U.S. manufacturer owned by Brooks Brothers. “They started selling our line in the fall and did well with it,” Snyder said. “They came in to look at resort and we starting kicking around some ideas. We decided on this and it happened in a week.” Snyder said although Odin is not a suit store and Todd Snyder is not a suit line, the pop-up shop is nevertheless “a great way to highlight the lost art” of American suit manufacturing. The launch party will be Tuesday night and the shop is expected to be open through June.

RELATED STORY: Todd Snyder Men's RTW Fall 2012 >>

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