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LONDON CALLING: Presenting their spring men’s lines over tea and cupcakes at Tranoï’s British men’s showroom last week, a number of exhibitors also revealed plans to branch out into women’s wear. Among them, Aaron Sharif, co-designer at Blaak, which wound down its women’s line a few seasons ago, said the brand plans to relaunch the category at London Fashion Week in September. “It will be more in line with the men’s, with kind of a unisex spirit,” he said. Likewise, Katie Eary revealed she plans to launch a women’s wear line at LFW, based on interpretations of her men’s wear (think maxidresses splashed with bulldog prints and skinny leather pants with studded knees). Eary confirmed she will also be the first designer to present a diffusion collection on the Catwalk Genius Web site at the end of July, focused on women’s wear. “In one and a half months, we’ve sold 90 percent of the shares — we need to raise 5,000 pounds (about $7,500 at current exchange),” said Eary, explaining shareholders will later be refunded using money generated from sales. James Long, who presented a collection that included Woodstock-flavored patchwork denim jackets and punky leather shorts, said he’s designed a capsule women’s line for Asos that will be released in time for London Fashion Week. Swedish jewelry designer Fannie Schiavoni, who designed the chain jewelry worn by Rihanna in her “Rockstar 101” video, presented her first women’s collection at Tranoï, inspired by chain mail.