Women’s Wear Daily
04.21.2014
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FOOD AND FASHION: They say the way to a man’s heart is through his stomach. Retailer Jay Kos is hoping the same holds true for his wallet. Today, Kos, who owns the store on Madison Avenue, will launch a blog, called Jay Kos, the Bon Viveur: The Gentleman’s Guide to the Epicurean. The difference between his blog and others targeted to the fashion customer is that Kos’ will revolve around food. “I love to cook and food is part of my inspiration for my fashion,” said the retailer, who opened his first store in New York in 1996.

Each month, jaykos.com will feature Kos shopping at the green market in his favorite outfits and then whipping up a different dish. The first? Lamb and sausage meatballs, purchased while wearing an olive-and-brown suit. According to the blog: “Food…fashion. Food through its amazing colors, textures and taste, inspire me to create beautiful clothing, whether it is a bright yellow egg dish that becomes a hopsack cashmere jacket of the same hue, or a green cashmere sweater born from a vibrant pea.”

Although Kos has other interests including mountain biking, the blog will remain focused on food. “I don’t want this to be a man’s guide on how to be a man,” he said. “There are plenty of those out there.” There will, however, be a link that will take interested foodies to the Jay Kos Web site in case they want to pick up that olive suit.

 

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