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Tiger Woods will continue his relationship with Tag Heur, but his role may be modified.

WESTWOOD’S BLUE JEANS: Vivienne Westwood is set to give denim a touch of her punky aesthetic. The designer has collaborated with Lee Jeans to launch a denim collection as part of her Anglomania label, called The Vivienne Westwood Anglomania and Lee collection. The debut collection for fall will launch to buyers next month, and will include styles such as superskinny jeans and microshorts for women, along with bondage jeans and skinny jeans for men. Washes will run from indigo denim to metallic gold- and copper-colored denim to denim printed with a trompe l’oeil lace design.

“It is very important for us to work with a denim brand like Lee with such a strong heritage,” said Carlo D’Amario, managing director of Vivienne Westwood. Prices for the collection will range from about 80 pounds, or $128 at current exchange, to 200 pounds, or $320. The line will be sold at Vivienne Westwood boutiques and selected retailers, and the collection is planned to run for more than one season.

OLE OLE: Talk about a bullish approach to business. Spanish luxury house Loewe has tapped fellow countryman and celebrated matador Cayetano Rivera to be the face of its upcoming fragrance for guys (to be launched in the fall) and to front the label’s ready-to-wear and accessories collection for men.

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