AL-SABAH IN ACTION: Sheikh Majed Al-Sabah is setting up a retail company that he says won’t go head-to-head with Villa Moda. Al-Sabah, who still holds a 30 percent stake in the pioneering Kuwaiti retailer, told WWD he’s meeting with luxury brands now. His concept is “fashion meets food meets art,” and he also will be offering limited edition products. Al-Sabah added the new project also will have an e-commerce element. “We don’t have the equivalent of Net-a-porter.com in the Middle East,” he said, adding the business will launch in Kuwait and then be rolled out across the region. In September, Al-Sabah stepped down as chairman of Villa Moda after clashing with its majority shareholder, Dubai International Financial Center, over the retailer’s future.
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fashion-scoops
December 21, 2009
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