fashion-scoops
fashion-scoops

Tacori Taps Fashion Blogger as Ambassador

The Los Angeles-based jewelry brand has tapped blogger Wendy Nguyen — creator and star of “Wendy’s Lookbook” blog and YouTube channel — as an ambassador.

fashion-scoops/news

WENDY’S LOOKBOOK: Tacori is exploring a new avenue. The Los Angeles-based jewelry brand has tapped design consultant and fashion blogger Wendy Nguyen — creator and star of “Wendy’s Lookbook” blog and YouTube channel — as an ambassador. The collaboration is meant to open up new avenues of expression for the brand while also expanding its social media audience. “Wendy embodies the laid-back luxe appeal of California style,” said Michelle Adorjan Chila, senior vice president of marketing and public relations for Tacori. “We love the way she connects with her viewers and readers.” Nguyen will collaborate with the brand’s design team on a custom piece that fans will be able to purchase through the brand’s extensive retail partners, which will be available for purchase later this year. She will also create digital content featuring the brand’s various collections to be featured on Facebook, Twitter, Instagram and YouTube, featuring her top picks, jewelry styling tips and “behind the scenes” access to Tacori’s design studios.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false