Women’s Wear Daily
04.20.2014
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Free & the Brave Hosts Pop-Up for a Cause

Cotton On Foundation and the Global Poverty Project are aiming to gain the support of the fashion industry to end extreme poverty.

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T-SHIRTS FOR GOOD: The Cotton On Foundation + Global Citizen at Free & the Brave at the Paramount Hotel in Manhattan, a pop-up shop, is a collaboration between Cotton On Foundation and the Global Poverty Project. The organizations’ aim is to gain the support of the fashion industry to end extreme poverty. Opening today, the pop up is timed to launch in advance of the Global Citizen Festival, a Sept. 28 concert in Central Park with Stevie Wonder, Alicia Keys, John Mayer and Kings of Leon.

The temporary shop at Free & the Brave will offer the latest from Australian retailer Cotton On along with the limited-edition Global Citizen T-shirts designed celebrities such as the Kings of Leon and Hugh Jackman, a board member of the Global Poverty Project.

Jackman worked on the design of his T-shirt with his wife, Deborra-Lee Furness. “Deborra-Lee and I saw this as an opportunity to use creativity to help further the movement to end extreme poverty,” Jackman told WWD. “Fashion has long inspired people. And through this collaboration with Cotton On Foundation, we hope to inspire consumers everywhere to support creative means of amplifying the message that we can end extreme poverty in our lifetime.”

The T-shirts will sell for $25, with all proceeds going toward creating sustainable education in Uganda.

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