Women’s Wear Daily
04.16.2014
fashion-scoops
fashion-scoops

Baked by Melissa Creates Betsey Johnson Cupcake

The New York bakery known for its mini treats has whipped up a confection inspired by the designer that will be for sale during fashion week.

fashion-scoops/news

SWEET DEAL: If Betsey Johnson were a cupcake, what kind would she be? Perhaps a fruity fuchsia tie-dyed one, topped off with pink vanilla icing, white-chocolate pop rocks and multicolored glitter. That’s just what Baked by Melissa, the New York bakery known for its mini treats, has whipped up with Johnson. A select group of editors received quite the sampling Wednesday, along with their invitation to Johnson’s fall runway show. The confections will be sold in packs of 25 for $25 and 50 for $50 during New York Fashion Week on Baked by Melissa’s Web site.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or