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NOT THE SIZE THAT COUNTS: Don’t be surprised if you see a fleet of 10 lilliputian cars, emblazoned with the Club Monaco logo, zigzagging through Manhattan during New York Fashion Week. The retailer has teamed up with Smart Fortwo, the compact Mercedes-Benz double-seater, on a marketing initiative dubbed “The Ultimate Urban Trunk Show.” The vehicles, also bedecked with images from the store’s fall ad campaign shot by Walter Chin, will be hitting SoHo and the Meatpacking District on Sept. 7, Times Square and Wall Street on Sept. 8 and Bryant and Madison Square Parks on Sept. 9 with free giveaways. Goodies will include cashmere scarves, leather gloves, jewelry and sunglasses from the new fall line. But make sure you get to the cars quickly; only 75 people will be given gifts at each site.
Meanwhile, for those fashion week flockers lacking a car service, Cole Haan is providing free taxicabs all week thanks to its “Lucky You” program, celebrating the firm’s 80th anniversary. Starting Sept. 5, those taxis displaying the “Lucky You” logo will be on-the-house, as will cups of coffee in the Wall Street area. Participating hotels in Midtown will also offer free upgrades during the week as well as spa services and meals. Other cities getting lucky include San Francisco, Dallas, Glendale, Calif., and Las Vegas. The program kicks off there Monday, in time for the WWDMAGIC trade shows.