Swarovski Taps Bérénice Marlohe for Ads

It's the first time the company has chosen an actress to be the face of its campaign.

Bérénice Marlohe Swarovski

French actress Bérénice Marlohe, the face of Swarovski's fall 2012 campaign.

Photo By Courtesy Photo

SWAROVSKI’S BOND GIRL: Swarovski has for the first time chosen an actress to be the face of its advertising campaign. Bérénice Marlohe, the French actress who stars as Sévérine in the upcoming James Bond film “Skyfall,” will embody the accessories brand for its fall collection, Kingdom of Jewels. “[Marlohe] combines beauty and intelligence, a multicultural background with a genuine uniqueness, a passionate personality and a talent for acting,” said Nathalie Colin, Swarovski’s creative director. The brand will soon unveil wider activities linked with the film’s release and the 50th anniversary of the James Bond franchise.