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Supreme and K-Swiss Team Up

The streetwear label and sneaker brand plan to design a series of vintage-inspired athletic clothing collections.

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Brendon Babenzien, creative director of streetwear label Supreme and former men's director at Earnest Cut & Sew, has teamed up with K-Swiss to design a series of vintage-inspired athletic clothing collections. The first line, a tennis collection, was inspired by Martin Elliott's iconic "Tennis Girl" photograph. "I always loved that photo," said Babenzien, who hosted a party in Tokyo on Friday to celebrate the upcoming launch of the collection. "It reminded me of the girls I grew up with."

 

Babenzien said he wanted to incorporate a nostalgic feeling into the collection, as he believes all modern athletic clothing to be "really, really ugly." The Brendon Babenzien for K-Swiss California Tennis Co. collection will be available exclusively at the K-Swiss Harajuku store and select Beams boutiques across Japan, beginning in mid-November. The line includes graphic T-shirts (6,300 yen, or $77.62), nylon Windbreakers (23,100 yen, or $284.60), polo shirts (13,440 yen, or $165.58), sweatshirts (18,900 yen, or $232.85), and a cap (6,090 yen, or $75.03). The second installation of the collaboration, a running line, is slated to launch for next spring, and will have limited distribution in the U.S. and Europe.

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