FRESH DIRECT: On the arms of Stefano Gabbana and Domenico Dolce, Naomi Campbell, Claudia Schiffer and Eva Herzigova were cheered on arrival by a crowd of nearly 3,000 at Rinascente Friday evening.

The faces of D&G's new fragrance collection, the supermodels, clad in D&G's denim pieces, turned up at the luxury department store to sign autographs and pose for pictures with the designers in the ground floor beauty department. "I'm overwhelmed, this is amazing," said Campbell, who walked out singing along to George Michael's “Freedom 90” song, the soundtrack for the fragrances' TV commercials.

Word has it that Mario Testino, director of the scent collection's TV and print campaigns, decided at the last minute to capture the models completely nude, and convinced the trio, despite the fact it had not been specified in their contracts.

Meanwhile, the duo are previewing their spring 2010 Dolce&Gabbana collection online in the lead-up to their catwalk show on Sunday.

The designers are being filmed for videos dubbed “pre-show diaries”, where glimpses of clothes and accessories can be seen. Videos will appear on the duo’s site Swide, Fashion TV and on Youtube before the collection hits the runway debut on Sunday at the Metropol Theatre. Gabbana commented on Swide: “The point is that it’s no longer possible to only direct our message at the industry. Although this remains fundamental we also want to explore a direct contact with the consumer.”

In a similar vein, Giorgio Armani streamed live his Emporio Armani show at  Emporioarmani.com. “Now through the democracy of the Internet we can provide a front row seat for everyone. And prêt-à-porter is all about this," Armani said.