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Superga Comes to SoHo

The Italian sneaker company, now helmed by creative directors Ashley and Mary-Kate Olsen and Steve Madden, is opening its first U.S. store.

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SUPERGA IN SOHO: Superga, the Italian sneaker company now helmed by creative directors Ashley and Mary-Kate Olsen and Steve Madden, is opening its first U.S. store at 78 Crosby Street in New York City’s SoHo neighborhood. Conveniently, the unit is the back end of Madden’s own store on Broadway.

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