WWD.com/fashion-news/fashion-scoops/sunglass-hut-signs-rolling-stones-progeny-7370964
fashion-scoops
fashion-scoops

Sunglass Hut Signs Rolling Stones' Progeny

The retailer has tapped Alexandra and Theodora Richards, daughters of guitarist Keith Richards, to join Georgia May Jagger for its summer campaign.

fashion-scoops/news

LIKE A ROLLING STONE: The Rolling Stones are reuiniting for Sunglass Hut — at least, their daughters are. The retailer has tapped Alexandra and Theodora Richards, daughters of guitarist Keith Richards, to join Georgia May Jagger for its summer campaign. The campaign will be shot over the weekend at a private home in Miami, with photogapher Angelo Pennetta behind the lens. As brand ambassador, Jagger has previously posed for ads alongside her mother, Jerry Hall, and boyfriend, musician Josh McLellen. The idea to bring in the Richards sisters, also models, came from the girls’ real life friendship. “When Georgia is hanging out with Alex and Theo, the energy is contagious,” said Fabio d’Angelantonio, Luxottica’s chief marketing officer. “Everyone is having a good time, just like your favorite summer memory... Jagger and Richards, come on, they have a geniune bond. It’s a perfect story.”