SUN, SWIM AND THE STANDARD: Quiksilver and The Standard Hotels are adding a sequel to last year’s collaboration of retro boardshorts, which were sold through poolside vending machines at The Standard’s New York and Los Angeles outposts. This time around, the hotel has added similar machines to its Hollywood and Miami Beach locations, and upped the convenience factor with a miscellany of fun-in-the-sun products. In addition to four new boardshort styles, each inspired by the four hotels, there will be sunglasses, bikinis and Shiseido sun care products. And as with last summer, artist Cheryl Dunn has created a video, shot in Costa Rica, that will play on the credit card-friendly machines.
July 7, 2010
Sun, Swim and the Standard... Leighton Meester and Jason Wu in Paris...
Quiksilver and The Standard Hotels are adding a sequel to last year’s swimwear collaboration. Also, Leighton Meester gives advice on "being classy."
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