WWD.com/fashion-news/fashion-scoops/stylewhile-app-partners-with-alexander-wang-my-wardrobecom-7440484
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Stylewhile Partners with Alexander Wang, My-Wardrobe.com

After launching with Saks Fifth Avenue last year, the iPad app that lets users style clothes on models of different body types is expanding.

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Stylewhile is signing up more stores. After launching with Saks Fifth Avenue last year, the iPad app that lets users style clothes on models of different body types is expanding to Alexander Wang and My-Wardrobe.com.

Andrew Curran, chief executive officer of My-Wardrobe.com, said the e-tailer has partnered with Stylewhile because it provides “customers a superior and completely interactive online shopping experience. The My-Wardrobe shopper is smart and style savvy. Stylewhile brings the fitting room experience right to their fingertips, without having to leave the house.” Stylewhile users can buy pieces from Alexander Wang, My-Wardrobe and Saks Fifth Avenue through the app. Stylewhile takes a percentage of the revenues made from the purchases. Later this month, Stylewhile will add personalization features allowing its users to upload their own images to the app.