Women’s Wear Daily
04.19.2014
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fashion-scoops

StyleMint Turns One

The label designed by Mary-Kate Olsen and Ashley Olsen in partnership with BeachMint has expanded its product offering since its launch.

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StyleMint

HAPPY BIRTHDAY: StyleMint, the label designed by Mary-Kate Olsen and Ashley Olsen in partnership with BeachMint, is turning one. Since launching in July 2011 with monthly T-shirt collections, the e-commerce site has expanded its product offering to include dresses, skirts, cardigans, sweaters, skirts, pants and sunglasses, with plans to continue expanding for fall. While most items retail for one credit or $29.99, other styles are available for two credits or $59.98 per item, and cashmere items, with retail value of over $200, are available for three credits, or $89.97. To commemorate the anniversary, the brand has created video mash-up featuring highlights from the past year, viewable on StyleMint.com on July 1.

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