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HIT THE BEACH: Move over Mac: Microsoft is testing cooler waters. In an unusual move, the less hip of the tech giants premiered three one-of-a-kind Sony Vaio S laptops featuring exclusive prints by Benny Rosset’s Cia.Marítima, following the Brazilian swim collection’s runway show on Sunday at Mercedes-Benz Fashion Week Swim. The collaboration was partly inspired by fashion linkups by HP and Dell, and in preparation for the launch of Windows 8.
“These prototypes highlight the diversity of Windows PCs, which include unique designs that are tailor-made for each user and cover a range of likes, ages and needs,” said Jackie Kates, consumer public relations lead for Microsoft Latin America, who believes the computers will be auctioned for charity.