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NAKED BEAUTY: Speaking of going green, British natural beauty brand Lush has decided to reveal the bare truth about the issue — or at least ask its staff to do so. Lush is raising awareness about excessive packaging and its effects on the environment by calling on its staff members to turn up to work wearing nothing but their aprons. “It’s very funny and irreverent and gets people to laugh,” said Sean Gifford, the brand’s communications manager, who’s already shrugged off his clothes three times for the cause. “Once we get people to laugh they’re more receptive to the message.” The campaign, which kicked off in the U.K. last year and has since rolled out to other European countries and Australia, will hit Lush stores in the U.S. later this month. Let’s hope it doesn’t turn cold.
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