fashion-scoops
fashion-scoops

Stop 'N Shop... Cheap and Chic... Coke Goes Green...

The retail vote....Uniqlo's new mini....Coke goes green....Lush is bare...

fashion-scoops/news
View Slideshow

The Coca-Cola T-shirt

Photo By Courtesy Photo


 

COKE GOES GREEN: Coke wants to save the world through fashion. Or, at the very least, recycle the plastic bottles left over from mass consumption of fizzy soft drinks. At the Beijing Olympics, the American soft drinks giant launched its new line of “sustainable fashion”: T-shirts made from cotton and polyethylene terephthalate, or PET. All participating athletes and officials received the boxy white T-shirts bearing the slogan “I’m from Earth” on the front and silhouettes of five Coke bottles on the back, indicating the number of bottles recovered to make the shirt. Coke volunteers have been outfitted in PET shirts and lanyards, and visors have been designed for Paralympic athletes and officials next month. In all, Coke’s foray into green fashion at the Games has spared some 200,000 plastic bottles (roughly 6 tons) from ending up in a Chinese landfill, the company said.

View Slideshow
Page:  « Previous Next »
VIEW ARTICLE IN ONE PAGE
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false