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The Coca-Cola T-shirt

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COKE GOES GREEN: Coke wants to save the world through fashion. Or, at the very least, recycle the plastic bottles left over from mass consumption of fizzy soft drinks. At the Beijing Olympics, the American soft drinks giant launched its new line of “sustainable fashion”: T-shirts made from cotton and polyethylene terephthalate, or PET. All participating athletes and officials received the boxy white T-shirts bearing the slogan “I’m from Earth” on the front and silhouettes of five Coke bottles on the back, indicating the number of bottles recovered to make the shirt. Coke volunteers have been outfitted in PET shirts and lanyards, and visors have been designed for Paralympic athletes and officials next month. In all, Coke’s foray into green fashion at the Games has spared some 200,000 plastic bottles (roughly 6 tons) from ending up in a Chinese landfill, the company said.

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