Women’s Wear Daily
04.20.2014
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fashion-scoops

Steven Alan Entering Japan

The specialty retailer is opening two stores in Tokyo and a third in Osaka through a license with Beauty & Youth United Arrows in April.

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STEVEN ALAN’S JAPANESE TRIFECTA: Specialty retailer Steven Alan is opening three stores in Japan through a license with Beauty & Youth United Arrows in April. Two of the stores are planned for Tokyo — one in Shibuya; one in Shinjuku — with the third in Osaka. They will follow the Steven Alan’s multibrand format and carry the Steven Alan collection, which United Arrows also holds a license to manufacture. United Arrows Ltd. is a publicly traded company established in 1989 with a specialty store and has since expanded into several different retail channels, including United Arrows Green Label, United Arrows Drawer and Youth & Beauty United Arrows, which specializes in casual merchandise and has 33 storefronts.

“They’re very much a company that’s similar to us,” said Steven Alan, noting that United Arrows approached him for the license agreement. “They have their own stores and their own brand with four or five different types of stores under United Arrows. They’ve promoted great designers and really understand the Japanese market.” United Arrows was also the first Japanese store to carry the Steven Alan collection back in 1998.

This is not Alan’s first foray into the Japanese market. He set up shop under a previous license in 1998 and was forced to close the stores when that licensee went out of business in 2003. Alan also has five women’s stores in Korea through a licensing agreement with the Galleria department store.

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