fashion-scoops
fashion-scoops

Stephen Croncota Joins Escada as Chief Marketing Officer

In this role, he will oversee all aspects of marketing and public relations, including advertising, promotion, trade marketing, licensing and e-commerce.

fashion-scoops/news

ESCADA NAMES CMO: Monday will be Stephen Croncota's first day as Escada's chief marketing officer, a new post.

In this role, he will oversee all aspects of marketing and public relations, including advertising, promotion, trade marketing, licensing and e-commerce.

Prior to signing on with Escada, Croncota served as cmo at two other companies at different times — Versace in Milan and Haggar in the U.S. He also has worked in media and entertainment, having served as head of marketing for both E! Entertainment Television and Game Show Network television networks. And at one time, he was head of programming for the Style television network.

Escada chairman Megha Mittal noted that his experience in creative industries will "further enhance and focus our efforts to engage with our customer in exciting ways both online and off-line.”

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false