Women’s Wear Daily
04.16.2014
fashion-scoops
fashion-scoops

Stella McCartney Expands in Shanghai

The designer recently claimed some of the Reel Mall’s fourth-floor real estate with a kids shop-in-shop and a lingerie “corner” devoted to her intimate apparel.

fashion-scoops/news

STELLA’S SHANGHAI HIGH: Stella McCartney is upping the ante in China, catering not only to her female customers but their children, too. McCartney opened her first freestanding store at Shanghai’s Reel Mall in August, and on Dec. 20 expanded within the mall with her first Stella McCartney kids shop-in-shop on the fourth floor. Meanwhile, McCartney recently claimed more of the Reel Mall’s fourth-floor real estate with a lingerie “corner” devoted to her intimate apparel.

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