Women’s Wear Daily
04.18.2014
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fashion-scoops

Stella McCartney New Patron of Designer for Tomorrow Competition

She succeeds Marc Jacobs, who served as DFT’s first “big-name” patron and jury member for the last two years.

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STELLA’S NEW GIG: Stella McCartney is the new patron of Designer for Tomorrow, the competition for up-and-coming designers sponsored by leading German specialty store chain Peek & Cloppenburg. She succeeds Marc Jacobs, who served as DFT’s first “big-name” patron and jury member for the last two years. P&C has hosted the fashion award at Mercedes-Benz Fashion Week Berlin since 2009.

McCartney’s duties involve reviewing the applications submitted by designers from all over Europe who are just starting their careers, and selecting her top 10. The designer will then be heading to Berlin in May to view the collections of the international finalists and together with the jury, will decide who is 2013’s Designer for Tomorrow during fashion week in Berlin in July.

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