fashion-scoops
fashion-scoops

Stars Turn Out for IWC Party in Geneva

Ewan McGregor, Susan Sarandon and Kevin Spacey attended the aquatic-themed fete.

By
View Slideshow

Ewan McGregor

Photo By PHOTOPRESS/IWC Schaffhausen/Harold Cunningham

Karolina Kurkova

Photo By PHOTOPRESS/IWC Schaffhausen/David M. Bennet

WATERWORKS: Ewan McGregor has probably never played a role as wacky as Professor McGregor, the character he took on for the party staged by Swiss luxury watch manufacturer IWC Schaffhausen at the SIHH trade show in Geneva on Tuesday night.

Flanked by Susan Sarandon, assorted sports stars, models and members of the Cirque du Soleil acrobatic troupe, the Scottish star endeavored to make sense of an off-the-wall script that had him searching for Tick Tock — the sound of a mechanical timepiece that had “gone missing” somewhere near the Galapagos Islands.

Confused? So were the evening’s 800 guests, who included many of Compagnie Financière Richemont’s top managers. Even dominant shareholder Johann Rupert, taking a 12-month sabbatical from his job as executive chairman, put in a surprise appearance.

McGregor, who attended alongside Kevin Spacey, Lewis Hamilton, Mélanie Laurent, Karolina Kurkova and Adriana Lima, wasn’t available to record what he made of it all. But with former Supertramp vocalist Roger Hodgson providing the musical entertainment, and Cirque du Soleil artists performing a series of increasingly gravity-defying stunts, no one paid much attention to the high-concept script.

McGregor’s narration was part of an elaborate concept to highlight the relaunch of IWC’s Aquatimer diving watch. To underline the watch’s aquatic credentials and the exploration theme, the gala coincided with a strengthened partnership between IWC and the Charles Darwin Foundation, whose research station celebrates its 50th anniversary.

View Slideshow
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false