Stacey Bendet's Malibu Dinner... Sharapova's Outing... Prizes for Prints...

Devon Aoki, Estella Warren, Vivica A. Fox, Denise Richards and Mena Suvari turn out for a party hosted by Alicia + Olivia founder Stacey Bendet.

SHOPPING USA: Fashion’s Night Out is extending its reach to Los Angeles and landing within the ivy-covered walls of Ron Herman’s boutique on Melrose Avenue. In collaboration with Vogue, which helped hatch the idea for the Sept. 10 global shopping event, Herman is corralling at least 30 designers and fashion brands — including Monrow, Martin Margiela, Oliver Peoples, Chan Luu, LnA and Beats by Dr. Dre — to make personal appearances, launch products and sponsor mini shows in an effort to entice consumers to shop. Other Southern California retailers participating in Fashion’s Night Out Los Angeles are Neiman Marcus, Maxfield, Trovata, Ron Robinson and Rock & Republic. Even with his support of Fashion’s Night Out, Herman believes shopping is a 365-day affair. He’s taking the shop-in-shop concept to the next level with special sections devoted to J Brand, which launched its gallerylike section Saturday with a party attended by actress Christina Ricci, and Quiksilver, whose men’s-only surf corner opens Aug. 29. “Hey, it’s OK to go out and shop,” Herman said. “I’m not asking people to buy a new car. It’s less than a college education. Just go out and make yourself feel good.”



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