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OPEN SESAME: Italian digital developer 71 S.r.l. has revealed the launch of e-commerce portal mygriffe.com on Dec. 12.
The new Web site will offer high-end fashion companies the chance to create virtual stores where they can stock a range of merchandise from current and past seasons and sell directly to customers, while maintaining the visual strategies in place at existing flagships. Mygriffe.com will assist clients with professional product photo shoots and digital content, and will help ensure products are highly visible in Google Shopping search engine results. It aims to develop online communities of loyal customers, and attract shoppers with personalized offers.