Women’s Wear Daily
04.19.2014
fashion-scoops
fashion-scoops

Sportmax Unveils Art Collaboration

Artist Ying Wu designed a line of blouses and foulards with Ambra Medda.

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Ambra Medda

Ambra Medda

Photo By Davide Maestri

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HOLDING PATTERN: Sportmax held an event at its Via Spiga store in Milan on Monday to present the Carte Blanche collection by Ambra Medda, in collaboration with artist Ying Wu. “She is an exceptional patternmaker and designer, and the world doesn’t need another T-shirt designed by me,” said Medda, who curated the collection of colorfully printed loose blouses and foulards, enthusing about Wu’s skills.


“I’m very proud of what she did. We should bank on young talent, gamble a little. It’s too easy to simply turn to established artists,” Medda said.

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