fashion-scoops
fashion-scoops

Spanx to Launch Denim Jeans

Women often ask Sara Blakely for full-body Spanx, and while she envisions dressing women head to toe, she is sticking to one body part at a time.

fashion-scoops/news

SPANX, ALL OVER: Women often ask Sara Blakely for full-body Spanx, and while the company founder envisions dressing women head to toe, she is sticking to one body part at a time. Next up: denim jeans, making their debut in July.

“I see Spanx as a lifestyle brand that is delighting women in making things fit better and feel better on the body and not just through compression,” Blakely said. “We’re known for making you look thinner and more toned, but it can just be about a better cut and fit.”

Spanx will offer two styles of jeans: the Signature, a high, wide waistband with a side zipper designed for a smooth fit and a 10.5-inch rise, and the Slim X, a traditional five-pocket jean with a stomach control panel and a 9.25-inch rise. They will be offered for $148 in skinny, straight and boot-cut silhouettes in a cotton, polyester and Lycra blend.

Blakely also expects to introduce more comfortable, smoothing bras in about six to eight months.

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false