Women’s Wear Daily
04.20.2014
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fashion-scoops

Sonia Kashuk to Launch Bath, Body and Fragrance Products

The new range, created in collaboration with Jérôme Epinette of Robertet, will roll out to all 1,855 Target stores in the U.S. and Canada.

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SONIA GETS SCENTED: Sonia Kashuk is expanding her product assortment at Target with a new 31-piece range of bath and body products, including four fine fragrances. “The focus, a luxurious affordable lifestyle beauty brand," said Kashuk, who originally entered the retailer nearly 15 years ago with her namesake line of cosmetics, tools and accessories. “Our collaboration continues.” The new range, created in collaboration with Jérôme Epinette of Robertet, will be housed black packaging with hand-illustrated floral patterns, designed by Kashuk and creative agency, Buero New York. The collection, which will roll out to all 1,855 Target stores in the U.S. and Canada, will be priced from $6.99 for a hand crème to $19.99 for an eau de toilette."Guests love the Sonia Kashuk collection at Target because of its high quality, affordability and on-trend innovation," said Christina Hennington, vice president merchandise manager of beauty & personal Care at Target. "The new bath & body line is a luxurious extension of the Sonia Kashuk brand.  We know our guests will be anxious to get their hands on it in November." 

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