Som Touch... Alexander Wang Takes Times Square.. California Dreaming...

Tommy Hilfiger’s fall 2010 collection, which closes New York Fashion Week next Thursday, will come with a special touch — that of Peter Som.

LIVE, FROM NEW YORK: Designers have embraced some form of technology to enhance their shows this fashion week, but Alexander Wang appears to have chosen the most grandiose medium of all: a Times Square billboard. Wang originally planned to stream his show live solely on SHOWstudio, after being approached with the idea by founder Nick Knight. But the designer also sought to “make it our own, [and] do something different with it,” and became fixated with the idea of projecting the live feed onto a New York City wall. “This is a New York brand, and so much of our inspiration is from here,” Wang continued, “I wanted to bring it to the people of New York and make it a part of the landscape.”

In his last-minute search for the proper backdrop, the designer came across the massive American Eagle LED screen outside the retailer’s flagship store at 46th Street and Broadway. Within 24 hours, the two agreed for Wang to project his show there. The designer said he anticipates a small crowd of Alexander Wang fans and “a few confused tourists,” to take in his show (on a slight lag to provide for any technological snafus) at 6 p.m. Saturday.

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