Women’s Wear Daily
04.19.2014
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fashion-scoops

Gucci Inks Deal to Enter Bahrain Market Directly

“This is a further step in Gucci’s strategy to take direct control of our retail network and operations in the Middle East, “ said ceo Patrizio di Marco.

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SOLO IN BAHRAIN: Gucci has inked a joint venture agreement with Taleela Co. WLL to directly enter the Bahrain market. Through a long-standing franchise relationship with Taleela, Gucci counts one store in the Moda Mall at the Bahrain World Trade Centre, which opened in 2009. The first Gucci store in Bahrain opened in 1989 at the Sheraton complex, from where it was relocated.

“This is a further step in Gucci’s strategy to take direct control of our retail network and operations in the Middle East, “ said Patrizio di Marco, president and ceo of Gucci. “This is in line with our overall retail strategy, which seeks to continuously take direct control of the brand’s distribution to further enhance the consistency of the consumer’s experience across different markets.”

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