FAST FASHION: Jamaican sprinter Usain Bolt is not only the fastest runner on earth but also one of the most well heeled. Puma said Tuesday that it renewed its sponsorship agreement with Bolt through the end of 2013, declining to disclose terms but describing the remuneration figure as “by far the largest” ever given to a track-and-field athlete. Puma not only outfits Bolt; he will play a pivotal role in its marketing campaigns, including its plan for London’s 2012 Olympic Games. Bolt also collaborates with Puma on a signature collection of clothes, shoes and accessories.
Ads by Google