Women’s Wear Daily
04.20.2014
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Social Media on the Rise in Retail Marketing Strategy: Survey

According to a BDO USA survey, 86 percent of retail chief marketing officers have included social media in their marketing strategies.

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SOCIAL MEDIA STRATEGY: According to a BDO USA survey conducted in September and October, 86 percent of retail chief marketing officers have included social media in their marketing strategies, compared with just four percent of retailers back in 2007. While Facebook was the focus of 99 percent of those who responded, one in five said they were marketing on Pinterest this holiday season. In addition, on the mobile front, 29 percent said the top priority were flash sales and daily deals, while 23 percent said the focus was on text messages. Another 20 percent said they were focused on mobile coupons. Many retail respondents also said they were rolling out new forms of mobile engagement, including in-store GPS and apps that provide product reviews.

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