The Adidas Originals X Star Wars hooded jacket.
Photo By Courtesy Photo
SNOOP’S TROOP: Snoop Dogg is marching up Broadway this morning. So are Darth Vader and the “Star Wars” stormtroopers. The occasion? A pair of Seventies phenomena — “Star Wars” and Adidas Originals — are joining forces to premiere Adidas Originals X Star Wars graphic T-shirts and hooded jackets, plus S.W. Luke Skywalker and Boat Yoda models in the Star Wars collection from Adidas Originals that bowed in January. Snoop Dogg will resurface for Adidas Originals in late March in “Hero,” new 30- and 60-second TV spots set to appear in 15 countries — and in a long-form, 2 minute, 30-second commercial to be posted at adidas.com/originals, said Jess Weinstein, global creative director for Adidas Originals brand marketing. “We’ve been giving him [Snoop Dogg] product for the last four years,” Weinstein noted.
The new sneakers will extend the one-month-old Adidas Originals X Star Wars collection to six styles, which are being feted this week in Manhattan with the rap-meets-sci-fi parade, projections on buildings in Midtown and downtown, and wild postings in the East Village, SoHo, TriBeCa and Midtown. The building projections, which began Tuesday, comprise images from “Star Wars,” “The Empire Strikes Back” and a video, “Adidas Originals — Star Wars Collection,” produced by Sid Lee, which has been viewed over 838,000 times on YouTube since it was posted Jan. 14. Following the trek this morning by Snoop, Darth and company up Broadway from 34th to 45th Streets, the troop will march from the corner of Broadway and Bleecker Street to the Adidas Originals store at 136 Wooster Street.
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