Women’s Wear Daily
04.21.2014
fashion-scoops
fashion-scoops

Gucci Celebrates Giusi Ferrè's New Book 'Buccia di banana'

The author’s aim is to help readers avoid slipping on fashion faux pas and help direct women in the tangled fashion jungle.

fashion-scoops/news
Most Recent Articles In Fashion Scoops
Most Recent Articles In Fashion Scoops More Articles By

SLIPPERY MOMENTS: Fashion can be treacherous, but the Italian, famed red-head fashion writer Giusi Ferrè is lending a helping hand. On Wednesday evening, Ferré presented her book, titled “Buccia di banana,” at Milan’s Gucci flagship store on Via Montenapoleone, packed with plenty of fashion types and PRs. The title translates as “Banana peel,” and the author’s aim is to help readers avoid slipping on fashion faux pas and help direct women in the tangled fashion jungle.

Edited by Rizzoli, the book is a sort of fashion dictionary featuring 65 entries, from “Animal print” to “Zaino” (backpack in English.) In line with Ferrè’s column in the weekly magazine Io Donna, the book’s style is ironic, fun and never pedantic. The journalist mixed notions on the history of fashion design with practical suggestions and some gossip.

During the event, Ferrè, who is not related to the late Gianfranco Ferré and who also hosts a TV program focused on helping women to find a new look, asked the stylists who usually work with her, including the Murr duo, to create new outfits for two casually selected women among those attending the book launch.

“Sometimes, I’m moved when I see these women rediscover the joy of playing with fashion and find themselves beautiful,” Ferré said. “In particular, what strikes me, and I think all the people working in the industry, is that fashion is still a dream for some people.”

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Ads by Google

Newsletters
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

Publications

ArticleFinder

Fashion


Choose By

Clear

How it works

Close

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.

Lorem Ipsum
Dolor sit amet, consectetur adipiscing elit. Vivamus ac nibh et risus lobortis scelerisque tempor nec enim. Etiam facilisis sapien sit amet.


Or