Women’s Wear Daily
04.18.2014
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fashion-scoops

Simone Rocha, Cointreau Team Up for LFW

Rocha has designed a bottle and created a cocktail using the liqueur that will be served at a pop-up garden bar at St. Martins Lane Hotel.

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SIP AND SHOW: French liqueur brand Cointreau has teamed up with Simone Rocha on a pop-up garden bar at St. Martins Lane Hotel for London Fashion Week. As the brand’s U.K. creative director, Rocha has created a cocktail using the liqueur and designed a bottle for the brand. Rocha’s involvement with the project coincides with her title as the winner of the Elle Cointreau Bursary, founded to assist emerging designers financially.

Inspired by notes of florals and wild gardens, Rocha concocted the “Cointreau Wild Rose,” a fizzy cocktail made with Cointreau, lemon juice, Gomme syrup, rose water and soda water. Rocha added her touch to the limited edition bottle with hints of lace. Rocha joins the ranks of Alexis Mabille and Catherine Malandrino, who have previously designed bottles for Cointreau. The Cointreau Privé bar will launch on September 13 and run through September 22.

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