Women’s Wear Daily
04.24.2014
fashion-scoops
fashion-scoops

Salvatore Ferragamo Unveils Jewelry Line

The collection is being produced in collaboration with Gianni Bulgari.

fashion-scoops/news

SILVER STREAK: Salvatore Ferragamo unveiled its new jewelry collection in collaboration with Gianni Bulgari amid the luscious private garden and pebbled courtyard of Milan’s 18th century Palazzo Borromeo d’Adda. “We are not trying to invent hot water,” said chairman Ferruccio Ferragamo of the line. “We are working with a skilled and competent jeweler to offer highly crafted pieces with an elevated, intrinsic value, aimed at a young customer.” He pointed to the glass cabinets displaying a rigid bracelet reproducing the brand’s Thirties-era Futurist logo or a silver cabochon ring inspired by the brand’s iconic Vara buckle.

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