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CFDA, Vogue to Launch 'Americans in China' Program

It kicks off June 21 with Proenza Schouler, Rag & Bone and Marchesa staging their fall runway shows at the Dynasty City Wall Relics Park.

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SILK ROAD: The Council of Fashion Designers of America and Vogue are deepening their ties to the Chinese fashion market with a new “Americans in China” program, which is underwritten by Silas Chou. It kicks off June 21 with Proenza Schouler, Rag & Bone and Marchesa staging their fall runway shows at the Dynasty City Wall Relics Park at the Great Wall of China.

 

The previous day, the designers (all of whom are expected to be on hand except for Marchesa’s Georgina Chapman, who recently gave birth) will be feted at a cocktail reception hosted by U.S. Ambassador to China Gary Locke, followed by a dinner in their honor hosted by Angelica Cheung, Vogue China’s editor in chief.

 

RELATED STORY: CFDA Enters Chinese Partnership With Shangpin.com >>

 

Last year, the CFDA/Vogue Fashion Fund launched an initiative to encourage exchange between emerging designers in China and the U.S.

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